Specialist
Marketing & Content
Marketing is the first thing dropped when the work gets busy, which is exactly when it matters least — and the first thing needed when the work goes quiet, which is exactly when it is too late. The marketing specialist keeps it running at a steady, low level regardless.
What it does
The jobs it takes off you
Drafts posts and updates from work that actually happened
Keeps a publishing rhythm going through the busy weeks
Asks for reviews at the point the customer is most likely to leave one
Keeps the listings that send local customers accurate and current
Sends nothing public until the owner has seen it
Questions people ask
What marketing & content would actually do for your business
- Does anything go out before I have seen it?
- Where does it get something to post about?
- Will it sound like me or like an advert?
Send any of these and a person will answer. Elli will take these questions herself once she is connected.
Works with
The channels the business already has. No new platform is opened without asking.
What you get back
The owner stops choosing between doing the work and being visible.
Where it goes in first
Trades that usually start with marketing & content
The rest of the system
Other specialists
Get started
Start with marketing & content
A conversation, not a pitch. We look at how the business actually runs and say plainly whether this is the right place to begin.