
Insights
Thinking behind the build
Notes on how this work is approached — what to automate first, why a specialist should stay narrow, and why the tools you already have should stay where they are.
Some pieces below are marked DRAFT — written but not yet approved for publication, and carrying no date until they are.
- ReadDraft
Why a specialist should only do one job
The case against the do-everything assistant, and what narrowness buys you.
- ReadDraft
What to automate first when you run the business yourself
A way of choosing that does not depend on which task annoys you most.
- ReadDraft
Keeping your own tools
Why the system should move to the business, not the business to the system.

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Start with the one job costing you the most time
A conversation, not a pitch. We look at how the business actually runs and say plainly whether there is anything worth building.